Victoria's Secret gives it away for free.
That may seem bizarre to you, but for some reason Victoria's Secret thinks the best way to get to you to make a purchase from them is by bringing you into their store to get your free underwear. Sometime ago I ordered a small item from Victoria's Secret - I believe it was a $5 scarf. This gave them my address and they promptly added me to their mailing list. Every couple of months they send me a coupon for a free pair of underwear. You just have to pick it up in the store. I got another one yesterday.
Also going on at Victoria's Secret right now is their Secret Rewards promotion. If you buy anything - online or in the store - you get a reward card of unknown value (ranging from $10 to $500).
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